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An email marketing campaign is an email sent by a business to its subscribers, customers or potential leads to market services or offers. Widely effective, email marketing campaigns are the easiest way to engage with your audience and boost your sales. The best way to reach your audience, it helps you effectively grow your business. Find out below how to craft the perfect email marketing campaign.

Email Campaign Plan

Before you create an email, it is essential to devise an email marketing campaign plan. This plan discusses the campaign in its entirety. This plan comprises of your campaign idea and the series in which it will be delivered to your audience. You could decide on a series of 3 emails where you introduce yourselves, give them an offer and finally end with a deadline. Sticking to just one email is totally fine, but following a series is more likely to stick in your viewers' minds. Once you’ve devised your plan, work on writing the perfect email that appeals to your audience.

Email Subject Line

Nail your email subject line. It is your subject line that decides whether a user is intrigued by your email. Most users decide on opening an email only when they find the email’s subject appealing. Make it as fun and intriguing as you can. 

Strategize your Email Content

If your subject line’s done its magic, you’ve successfully got your viewers to check your email. Now, it all depends on the contents of your email. Use an interesting CTA that should give the audience an idea about what’s in store for them. Introduce your email in a manner that gives your viewers major FOMO.

Keep it short

Don’t go overboard with your words. Keep your email short and simple. Personalize your content. Make conversations and engage with your audience in the best possible manner. Keeping your email body copy length under 200 words is always ideal to ensure your email doesn’t get lengthy or boring. 

Email Marketing Tools

Used to create, optimize and send a large number of emails, email marketing tools provide the easiest way to ensure your email marketing campaign is nothing short of perfection. These tools help you send out emails to your customers and build a relationship with them. This cost-effective method helps you reach your target audience and take your services to them. Tools like Litmus and Mail Chimp are amongst the most popular for sending out creative emails in large numbers.